I’m not sure if it’s just a Mum thing, but I absolutely love buying clothes for the girls. I enjoy shopping for them, way more than I do for myself. I’m so passionate about supporting small businesses, especially those who are trying to make a difference. This is why I am so proud to be collaborating with Iola & Effi; An organic clothing range that empowers girls aged 1-10 years old.
I love how Iola & Effi have redefined girly. With the use of smart female role models, Iola & Effi offer a range of cool and quirky designs that will most definitely make your daughters stand out from the crowd. They really do help spread the message that a girl is not just a girl, she’s a force to be reckoned with and she can achieve whatever she wants in life if she puts her mind to it.
I love how Iola & Effi challenge gender stereotypes. Who doesn’t want their little girl growing up to be strong, smart and ambitious?! There are three amazing collections to choose from including Chemistry (my fave), Mining and Space. Each collection is fun, vibrant and has a sprinkle of girl power.
The quality of the clothes are amazing, they feel so soft, they are nice and stretchy and they wash really well. The sizes are good, I ordered size 1-2 for Flo and these fit perfectly and 4-5 for Bella as she’s quite tall for her age. The clothes have been organically and ethically made, which is always a bonus.
If you want your little girls to be part of the strong girls club, you seriously need to check out Iola & Effi website https://www.iolaandeffi.com I can’t recommend their clothes enough. Watch this space for their new collections; Pilot, Coding, Dino, Superhero, X-Games and Robot. I want them all!
